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How do you increase your turnover by 60% in just one move? Change your domain name.



With a turnover of $60 million, Shaun McGowan’s Australian car loan business, Beep.com.au, was certainly no slouch. But five months later it was turning over $100 million thanks to one change. Shaun bought the domain name, CarLoans.com.au.


A premium generic domain name can work wonders for any business. It will not only tell potential customers what your business can offer them - in this case car loans - it will be instantly memorable too.

“There is a natural assumption the biggest, oldest companies have the premium generic domain names,” Shaun told Smart Company. "In terms of the domain name investment, the name paid itself back within four months.”

“People assume it’s the biggest and the best car loans business now.”

The benefits can be unexpected too. “The moment we launched CarLoans, we had a 35% drop in our AdWord spend.”

Turnover jumped by 60% and the cost of the domain name was quickly recouped. "In terms of the domain name investment, the name paid itself back within four months.”

The hardest part for Shaun was probably the two years of negotiation required to buy the domain name!


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